copeland's work

McCall's Funeral Homes

Elegance with a personal Touch

Funeral Homes, as you can imagine, require a careful balance of tact and tactics in order to do attention-getting advertising. For McCall's, the most recent challenge was to celebrate the opening of an elegant new reception room, while at the same time remaining respectful towards the nature of its use.

Our solution was to focus on the benefit of the new room: now there is more opportunities to bring personality into the service.